Dynamic, relevant, essential to the development and vitality of businesses, marketing is experiencing a very rapid evolution in our society today and is inspiring the management philosophy of managers in an increasing number of companies.
This course is an introduction that aims to explain the role and function of marketing within an organization's activities and to present the main marketing tools used in business. This course will enable students to: be aware of the complex realities of contemporary marketing in a dynamic influenced by the reaction of consumers and markets; understand the basic principles of marketing and the discipline's importance within an organization; analyze the product-market relationship; identify the basic concepts of strategic marketing; apply the marketing strategy in a business context; distinguish the marketing mix actions.
Level: Undergraduate
Link to Syllabus
Teaching Rating: 3.9/4
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This course presents an in-depth examination of all aspects of the communication process: the message sender (i.e., the brand), the message recipient (i.e., the consumer) and the message itself. While focusing on the message, we will examine topics such as advertising, sales, public relations, digital marketing, and integrated marketing communications. Students are provided with numerous opportunities to apply what they have learned through planning an integrated marketing campaign and the creation of personal branded content.
Learning Objectives:
At the end of the course, students will be able to:
Level: Masters
Link to Syllabus
Teaching Rating: 4.0/4