Oba, D., Howe, H.S., & Fitzsimons, G.J. (2024) Just teasing! Can brands build strong relationships by making fun of their consumers? Journal of Consumer Research, doi: https://doi.org/10.1093/jcr/ucae051
Howe, H.S., Wiener, H.J.D. & Chartrand, T.L. (2024) Money can buy me love: Gifts are a more effective form of acute social support than conversations. Journal of Consumer Psychology, doi: 10.1002/jcpy.1438
Howe, H.S. Zhou, L., Dias, R. & Fitzsimons, G. (2023) Aha vs. haha: Brands benefit more from being clever than from being funny. Journal of Consumer Psychology, 33 (1), **107-114. doi: 10.1002/jcpy.1307
Howe, H.S., Fitzsimons, G. J. & Ubel, P. (2022) Open Science Online Grocery: A tool for studying choice context and food choice. Journal of the Association of Consumer Research, 7 (4), 393-402. doi: 10.1086/720449
Wiener, H.J.D., Howe, H.S. & Chartrand, T.L. (2022) Being there without being there: Gifts compensate for lack of in-person support. Psychology and Marketing, 39(6), 1267-1279. doi: **10.1002/mar.21645
DeCelles, K., Adams, G., Howe, H.S. & John, L.J. (2021). Anger damns the innocent: The paradox of anger in false accusations of wrongdoing. Psychological Science, 32(8), 1214–1226. doi: 10.1177/0956797621994770
Frazer, A., Ndoja, S., Howe, H.S., Singh, S. (conditional accept) Analyzing gender trends in orthopaedic surgical residency programs in Canada over 20 years. Canadian Journal of Surgery
Ndoja, S., Howe, H.S.,Papp, S., Schemitsch, E., Lanting, B. (accepted) A critical appraisal of orthopedic surgery training in Ontario in the last 30 years: Where we are, where we’ve been, and where we are going. Canadian Journal of Surgery