Krenz, L., Reppmann, M., Howe, H.S., Foege, N. & Edinger, L.M. (manuscript in preparation) Let's make it real: Advancing consumer research by introducing an online shop simulation tool.

Howe, H.S., Etkin, J. Huang, S.C.  (manuscript in preparation) Quantitative feedback increases social comparison motivation.

Howe, H.S. & Vohs, K. (manuscript in preparation) How humor helps build and maintain consumer-brand relationships

Howe, H.S., Gullo Wight, K.A., Brick, D., Fitzsimons, G.J. (data collection) The role of social interaction in the creation of self-brand connection.

Howe, H.S., Wiener, H.J.D., Pentcheva, E. (data collection) Buying love: Providing social support through gifts or interactive support.

Howe, H.S., Oba, D., Young, T (data collection) Consistency in brand communication across time and platform