Krenz, L., Reppmann, M., Howe, H.S., Foege, N. & Edinger, L.M. (manuscript in preparation) Let's make it real: Advancing consumer research by introducing an online shop simulation tool.

Howe, H.S. & Vohs, K. (manuscript in preparation) How humor helps build and maintain consumer-brand relationships

Howe, H.S., Gullo Wight, K.A., Brick, D., Fitzsimons, G.J. (data collection) The role of social interaction in the creation of self-brand connection.

Howe, H.S., Oba, D., Young, T., & Vinhal Nepomuceno, M. (data collection) Consistency in brand communication across time and platform